What Type Of Life Insurance The Experts Own: Ami Maishlish


Ami Maishlish
President and CEO of CompuOffice Software Inc.

1. What type of life insurance do you own?
Term and Whole Life.

2. What factors did you consider when determining the coverage amount?
Asset preservation (including taxation as well as professional and administration fees) and bequests to children and to charitable organizations.

3. Do you believe in life insurance for children?
In general, no. However, there are exceptions to every rule. For example, if the child is a model or an actor producing substantial income, or if the child is likely to become uninsurable in the future, or if the family’s financial plan includes aspects that would trigger taxation or professional fee expenses upon the death of the child, then there may be merit in placing coverage on the child in order to transfer the financial risk involved.

4. What is the biggest life insurance mistake people make?
Purchasing coverage as an impulse, for single needs, without professional advice and without demanding full, objective market research.

5. Outside of life insurance, what other types of individual insurance are often overlooked?
Critical Illness, Long-term Care, and disability insurance, as well as proper and adequate travel medical coverage.

Ami Maishlish is the President and CEO of CompuOffice Software Inc., a specialty and custom software firm serving the financial sector in Canada and abroad. CompuOffice Software Inc.’s products include LifeGuide Professional Software, which was designed by Ami in 1989, based on an earlier version that he created a decade earlier. LifeGuide is the leading, and most widely used, multiple-insurer support software in Canada. With its focus on facilitating informed service and advice in the best interests of consumers, LifeGuide is also the most objective and comprehensive independently produced, multiple-company life insurance research, comparison, and quotation software available. CompuOffice’s other products include WinQuote, InteliComp, QuotesOnTap, iCompete, ProFin, and the CompuOffice CRM system, among others. CompuOffice Software Inc. is also active in the design and production of illustration, research, and financial software for insurers and other corporate entities in the financial sector.

When he’s not overseeing his business, Ami’s hobbies include mathematics, chess, nature photography, hiking, swimming, and travel. Ami is also actively involved with various community and charitable organizations.”

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