Six key traits of a successful insurance broker

Insurance broker

The insurance business is filled with opportunity. But this fact is tempered by the reality that over 80% of new brokers leave the industry within their first 12 months. Why is it so? What does it take for a new broker to succeed in insurance? Determine if you are ripe for success in this industry!

As a latest addition to our set of insurance broker articles, we give you LSM’s six key traits of a successful insurance broker

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  • LSM Insurance
    September 2, 2008 at 5:16 pm

    Hi Jordan,

    Thanks for the question. I think the do not call list will force insurance advisors and other sales professionals to change the way they do business.

    Insurance brokers must prospect in a way which is convenient for the prospective client and not broker. This requires innovative thinking and placing yourself in the consumers shoes.

    Today’s consumer does not want to be pressured. They want to receive relevant information in a timely manner – via convenient information mechanisms i.e like the internet. Persistence is still required but it should not be confused with pressure. Successful brokers listen to their clients and prospects and follow up in a systematic and organized manner.

  • Jordan
    September 2, 2008 at 4:44 pm

    How do you think the new “Do not call list” will change things?

  • LSM Insurance
    September 2, 2008 at 3:27 pm

    Byron – thanks for your insights. Regards … Lorne

  • Byron Udell
    September 2, 2008 at 12:39 pm

    Thanks for describing these traits. I also believe that you must have a passion for the business.