Pattie Lovett-Reid: The financial product you need to protect your loved ones

Insurance can be a touchy subject because no one likes to think about their own demise. But what if you think about it this way – insurance isn’t about you, it’s about the people you care about most. The challenge that many face is that no one thinks something could happen to them. They are living close to the margin and it is easier to ignore than confront a potentially harsh reality.