Lorne was born in Toronto, Ontario. He started in the life insurance industry in 1993, with Metropolitan Life after completing his MBA at the University of Windsor and has been helping families and business owners meet their insurance needs for over 20 years. He has won numerous sales and services awards and has appeared in the Toronto Star, The Globe and Mail, The National Post, The Toronto Sun, The Investment Executive and Money Sense Magazine.
Lorne completed his Certified Financial Planning Designation in 2000. In 2009 he instituted a four day work week for LSM Insurance employees – which was a huge hit, combining lower fuel costs and commute times with increased moral and productivity. This continues to be a passion for Lorne and he has been quoted in media outlets across Canada as he continues to push for a more wide spread acceptance among larger corporations.
