Canadian Managing General Agencies (MGAs)

There are numerous MGAs (Managing General Agencies or Agents) that are currently active in Canada. Some operate in the Life and Living Benefits space, others – in the P&C (Property and Casualty) Space (e.g. Home, Auto, Commercial or Specialty Insurance). Below you will find a list of the largest MGAs with additional information. Life Insurance and Living Benefits space is typically divided into Individual and Group Insurance whereas P&C space is often broken down into Personal and Commercial P&C insurance.

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MGA	Type	Info	More
Hub Financial	Life & Living benefits	One of the largest North American MGAs with extensive presence both in the United States and Canada supporting an extensive network of insurance brokerages, independent brokers and financial advisors offering both Life Insurance and Living Benefits solutions.
Financial Horizons Group	Life & Living benefits	Founded in 1990, Financial Horizons currently supports over 6,500 independent advisors and has over 30 offices with 350+ employees. In 2017, Great-West Life acquired Financial Horizons Group Inc.
PPI Management	Life & Living benefits	PPI Management was established in 1978 and has two managing general agencies: one in Toronto (PPI Advisory) and one in Calgary (PPI Solutions Inc). In 2018, Industrial Alliance acquired PPI Management Inc.
IDC	Life & Living benefits	In 2023, Desjardins Group acquired IDC Worldsource Insurance Network Inc. (IDC WIN), Canada’s leading life and health insurance managing general agency plan.
Gryphin Advantage	Life & Living benefits	Founded in 1998, The Gryphin Advantage enables insurance independent advisors to provide a breadth of insurance and wealth solutions to Individuals, families, and businesses.
Experior Financial	Life & Living benefits	Experior Financial Group was founded in 2014 and has its headquarters in Guelph, Ontario. It mostly focuses on Individual clients offering them Life Insurance, Living Benefits, and P&C insurance solutions.
Qualified Financial Services	Life & Living benefits	Qualified Financial Services (QFS) was established in 1997 and is one of the largest Canada’s independently owned MGAs with 1,000+ financial advisors and 8 offices across Canada.
Truestone Financial	Life & Living benefits	Truestone Financial was created by Empire Life Insurance company in 2022 operating as a member of BridgeForce Financial Group.
MSA Financial	Life & Living benefits	MSA Financial was founded in 1978 and is licensed in Alberta, British Columbia, Manitoba, Ontario, and Quebec (La Financière MSA).
OM Financial	Life & Living benefits	OM Financial was founded over 50 years ago and distributes both personal and business financial/insurance products across AB, BC, MB, ON, NB, and SK.
Customplan Financial Advisors	Life & Living benefits	Customplan Financial Advisors was founded in 1978 and has 300+ advisors across AB, BC, SK, ON, and NL. It was acquired in 2013 by PEAK Financial Group.

Testimonials

I have had the pleasure of working with Lorne, Chantal and the team of advisors and staff at LSM Insurance for over 4 years and have experienced their commitment to excellent service and dedication to providing solid financial solutions for their clients firsthand. In addition, the focus on giving back to the community highlighted by the LSM Lupus Bowl-a-thon, further showcases just how successful LSM Insurance is on all levels. Thank you for the pleasure of working with you all!

I have been in the insurance business for almost 45 years (since the end of October, 1969 - wonder how many of LSM's crew were even born LOL). It is a pleasure to be involved with this firm. They are part of a TINY group of advisers who understand Living Benefits and actually work in that area.

They are true quality professionals who care about their clients and truly work for THEM. I can honestly say that - if you are looking for any product they sell, you should deal with LSM. Their true interest is YOU - their client. You will always be pleased with your choice

Noor - thank you so much for your time and your patience and detailed information. You are doing a wonderful job and I certainly appreciate your efforts in answering all of my many questions.

Kudus to you for persistence and the people who work on the website, it is great for customers to have this type of helpful information. It builds loyalty, trust and credibility, something that insurance companies and consumers need more of these days.

Warm regards,

Patti Galbraith

I felt very comfortable working with Aman. His knowledge on insurance was very impressive. He explained the options available in detail which made my selection process very easy.

I found Aman very friendly. I was very impressed with his demeanor and the patience he showed during the entire process. His follow-up was very effective and timely matching my needs. I would definitely refer him to other people.

Jude Glen Fernandez

Canadian Managing General Agencies (MGAs)

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