Canadian Managing General Agencies (MGAs)

There are numerous MGAs (Managing General Agencies or Agents) that are currently active in Canada. Some operate in the Life and Living Benefits space, others – in the P&C (Property and Casualty) Space (e.g. Home, Auto, Commercial or Specialty Insurance). Below you will find a list of the largest MGAs with additional information. Life Insurance and Living Benefits space is typically divided into Individual and Group Insurance whereas P&C space is often broken down into Personal and Commercial P&C insurance.

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MGA	Type	Info	More
Hub Financial	Life & Living benefits	One of the largest North American MGAs with extensive presence both in the United States and Canada supporting an extensive network of insurance brokerages, independent brokers and financial advisors offering both Life Insurance and Living Benefits solutions.
Financial Horizons Group	Life & Living benefits	Founded in 1990, Financial Horizons currently supports over 6,500 independent advisors and has over 30 offices with 350+ employees. In 2017, Great-West Life acquired Financial Horizons Group Inc.
PPI Management	Life & Living benefits	PPI Management was established in 1978 and has two managing general agencies: one in Toronto (PPI Advisory) and one in Calgary (PPI Solutions Inc). In 2018, Industrial Alliance acquired PPI Management Inc.
IDC	Life & Living benefits	In 2023, Desjardins Group acquired IDC Worldsource Insurance Network Inc. (IDC WIN), Canada’s leading life and health insurance managing general agency plan.
Gryphin Advantage	Life & Living benefits	Founded in 1998, The Gryphin Advantage enables insurance independent advisors to provide a breadth of insurance and wealth solutions to Individuals, families, and businesses.
Experior Financial	Life & Living benefits	Experior Financial Group was founded in 2014 and has its headquarters in Guelph, Ontario. It mostly focuses on Individual clients offering them Life Insurance, Living Benefits, and P&C insurance solutions.
Qualified Financial Services	Life & Living benefits	Qualified Financial Services (QFS) was established in 1997 and is one of the largest Canada’s independently owned MGAs with 1,000+ financial advisors and 8 offices across Canada.
Truestone Financial	Life & Living benefits	Truestone Financial was created by Empire Life Insurance company in 2022 operating as a member of BridgeForce Financial Group.
MSA Financial	Life & Living benefits	MSA Financial was founded in 1978 and is licensed in Alberta, British Columbia, Manitoba, Ontario, and Quebec (La Financière MSA).
OM Financial	Life & Living benefits	OM Financial was founded over 50 years ago and distributes both personal and business financial/insurance products across AB, BC, MB, ON, NB, and SK.
Customplan Financial Advisors	Life & Living benefits	Customplan Financial Advisors was founded in 1978 and has 300+ advisors across AB, BC, SK, ON, and NL. It was acquired in 2013 by PEAK Financial Group.

Testimonials

I was thinking of buying Life Insurance for some time and was very pleased with the approach you used in analyzing my insurance needs. I have been approached by many pushy insurance people in the past and I was surprised and impressed at what a difference a good broker can make. You were pleasantly persistent and very responsive to my questions and concerns.

Your standing as one of Canada's leading life insurance brokers is well earned and I feel very comfortable with you looking after my insurance needs in the future.

Janet McQuaker

As a migraine sufferer with a bad back, she is unable to work and tries to make ends meet on the extremely low fixed income support cheques of the Ontario Disability Support Program. It took her second husband Dan Jardine to insist that the two get life insurance and his help to pay the premiums before she ever considered it as something

Then, in August 2010, four short years after purchasing two $25,000 life insurance policies in each other's name, Dan was the victim of a tragic accident. A laminator by day, he would often help friends with small construction projects that they couldn't do by themselves by night. It was one of those times when he fell off of a friend's roof and fell into a coma. A few days later, Carolyn had to make a heart wrenching decision:

"I had to pull the plug. Dan's body was so badly damaged and, according to the doctors, he wasn't going to come out of it," she says. Because I love Dan to pieces, I mean, I loved him so much, I went through a very hard time where I couldn't even talk or call anybody."

Read the full story here

Carolyn Davis-Jardine

I would strongly recommend Lorne S. Marr and LSM Insurance to anyone looking at reviewing their life or health insurance needs. Lorne’s service is first rate – his website is filled with value packed information about life, disability and critical illness insurance. I found your insurance needs calculator very user friendly and I was able get an instant life insurance quote in seconds. It’s easy to see why your firm is a leader in the industry.

I thank Syed Raza and LSM Insurance for their hospitality and understanding towards helping me organize my financial situation. They directed me to a debt free lifestyle, Syed's tips and advice were very helpful. Without his help, I don't think I'd have money saved up.

Take care,

Jackie Chavarria

Canadian Managing General Agencies (MGAs)

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