Standard Life Assurance Company

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President & CEO: Joseph Iannicelli

AM Best Rating: Not Rated

Total Assets: $43.35 billion

Net Income: $427.9 million

Net Premiums Written: $952.4 million

Financial Size Category: n/a

FSR Outlook: n/a

Best’s Issuer Credit Rating: Not Rated

ICR Outlook: n/a

As of Date: n/a

Organization Type: Stock

Specialty Lines of Business: Individual Annuities, Annuities, Group Accident & Sickness

Marketing Type: Independent Agency


Standard Life Assurance Company
1245 Sherbrook Street West
Montreal, Quebec
H3G 1G3

Toll Free: 1-888 841-6633
Phone: 514-499-8855
Fax: 514-499-4908

Web Address:
Email Address:

* Info courtesy of AM Best’s Key Ratings Guide 2013.

Standard Life Assurance Company of Canada is a subsidiary of Standard Life plc which has approximately six million customers in the UK, Germany, Spain, Austria, Ireland, India, China and the U.S. Standard Life Canada has over a million customers; they are the fourth largest insurance company in Canada and considered a dominant player in the retirement market.

The company is proud to have a 95% customer retention rate, proving that its customer service is among the best in the industry.

Standard Life has many solutions when it comes to insurance, whether the focus is on protection or investment. One of their products, Perspecta Universal Life Insurance, offers the insured both asset protection and investment growth, while serving as a tax sheltering tool for families and businesses as well.

In early 2007, Standard Life Canada launched its new “Plan for Life” program aimed at helping Canadians plan their retirement in advance. This multimedia program assists members in making the best retirement plan decisions with the help of communication and investment tools, and online and personal assistance.

Standard Life was the first insurance company in Canada to offer the patented “Total Customer Satisfaction Guarantee” on all its individual products. As a result, customers who are not satisfied with their products will receive a refund of all premiums paid.

Standard Life Assurance Company News

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LSM Insurance is an independent Life Insurance Brokerage and is Not Directly Affiliated to Standard Life Assurance Company.

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Standard Life Assurance Company Policies


1. They have term plans at both preferred and standard rates.
2. They have Life Pay and Quick Pay. In addition, they also have guaranteed or non-participating Whole Life Life Pay and Quick Pay policies.


1. They do not have a disability policy.
2. Their Universal Life level cost plan is not well priced at many age brackets.

LSM Standard Policy Reviews


  1. Standard Life’s Perspecta – a Perspective Plan 05/02/2008 at 11:29 am

    […] Standard Life Assurance Company […]

  2. Standard Life Canada turns 175 05/13/2008 at 7:54 am

    […] out our Standard Life company profile and policy […]

  3. Standard Life adds whole life plan 06/05/2008 at 5:58 am

    […] a recent press release, the Standard Life Assurance Company of Canada announced the addition of a Whole Life insurance product to its portfolio. This plan offers premiums […]

  4. Step Up for the Children 06/11/2008 at 6:36 am

    […] 4,000 participants are expected to attend the 26th edition of Step Up for the Children with Standard Life, to be held on Saturday, June 14 on Ile Sainte-Hélène at Parc Jean-Drapeau in […]

  5. Standard Life’s “retirement dashboard” 07/01/2008 at 7:51 am

    […] Standard Life Assurance Company of Canada introduced a new website to allow group savings and retirement plan […]

  6. Standard Life launches India fund 07/10/2008 at 7:14 am

    […] Life Mutual Funds Ltd., an affiliate of The Standard Life Assurance Company of Canada, announced the launch of the Standard Life India Equity Focus Fund, one of the first funds in […]

  7. Over Standard Life Riders 07/23/2008 at 6:10 am

    […] […]

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