Primerica Life Insurance Company

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CEO: John A. Adams

AM Best Rating: A+ (Superior)

Total Assets: $2.708 billion

Net Income: $85 million

Net Premiums Written: $82.757 million

Financial Size Category: X ($500 million to $750 million)

FSR Outlook: Stable

Best’s Issuer Credit Rating: aa-

ICR Outlook: Stable

As of Date: 06/18/13

Organization Type: Stock

Specialty Lines of Business: Term Life Insurance

Marketing Type: Exclusive/Captive Agent


Primerica Life Insurance Company
2000 Argentia Road, Plaza 5
Suite 300
Mississauga, Ontario
L5N 2R7

Toll Free: 1-800-387-7876
Phone: 905-812-2900
Fax: 905-813-5310

Web Address:
Email Address: N/A

* Info courtesy of AM Best’s Key Ratings Guide 2013

Primerica Life Insurance Company, similar to other Canadian life insurance companies, offers numerous products targeting clients with various insurance needs. 

Though LSM Insurance is not directly affiliated to this insurer, our experienced life insurance brokers have access to products and quotes of over 20 Canadian insurers similar to the ones provided by Primerica Life Insurance Company such as term life insurance quotewhole life insurance quoteuniversal life insurance quotedisability insurance quotecritical illness insurance quoteno medical life insurance quotelong-term care insurance quotegroup benefits and others.

Primerica Canada, offers debt eliminating and insurance solutions to individuals and families across the U.S., Canada, Puerto Rico and Spain. It has about six million customers and more than 100,000 representatives worldwide.

Products offered by Primerica Canada include life insurance, debt consolidation loans, and mutual fund investments.

Primerica’s Financial Needs Analysis (FNA) is aimed at helping families devise a clear view of their current financial situation, and offers personalized solutions in order to avoid debt accumulation and secure their financial future. Utilizing FNA is Primerica’s main advantage over other companies, meaning that their agents and representatives work closely with their clients to understand their clients’ individual needs and provide the best solutions.

Primerica Canada also helps the younger generation to better understand how insurance products work, and educates them on how to plan ahead in order to secure their financial future.

Primerica has been a leader on the technological front, an area where many insurance companies are sorely lacking. Primerica began using Palm based applications in 2005. They than began allow their salesforce to obtain insurance quotes and file life insurance applications electronically. In November of 2011, Primerica released the Primerica App, which allows representatives to provide insurance quotes to clients without the need for online connectivity – once again a feature not provided by most Canadian insurance carriers.

News about Primerica Canada Life Insurance

Thirty Year Term Insurance and the Credit Crunch Crisis

[…] other insurers offering Term 30 policies in Canada include Assumption Life, BMO Life, Co-operators, Primerica Life Canada and Unity Life. Industrial Alliance also introduced a very unique Pick-a-Term policy that allows […]