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    London Life Insurance: Overview


    London Life Insurance Company is an Ontario-based insurer with its home in London, Ontario. Its history spans over a century; founded in 1874, the company is now led by D. Allen Looney (President/CEO) and Paul A. Mahon (President/COO). London Life Insurance Company is controlled by Great-West Life Assurance Company. The recent acquisition stirred the insurance water considerably.
    London Life Insurance is famous for its “Freedom 55” catchphrase, claiming that the company can help you save up enough money that you may retire at 55 years of age.
    London Life, however, offers a comprehensive range of products aimed at areas such as retirement-related investments, mortgages, group benefits for organizations, group retirement and savings plans, and, of course, insurance.
    Its insurance portfolio includes life insurance both term insurance and permanent insurance, disability insurance, critical illness insurance and dental and health insurance.

    London Life Insurance: Products

    London Life Insurance products can be grouped into 4 key categories

    1. Individual insurance
    • Term Life Insurance
    • Participating Life Insurance
    • Universal Life Insurance
    • Critical Illness Insurance
    • Disability Insurance
    • Health and Dental Insurance
    2. Wealth management
    • Investing and Saving (e.g. Segregated funds, Mutual funds, Guaranteed interest options, TFSA, RESP, RRSP, Estate protection, goal-based investing)
    • Retirement Income (e.g. retirement program HelloLife, Income annuities, lifetime income benefit, RRIF – Registered Retirement Income Fund)
    • Banking solutions (e.g. borrowing, daily banking)
    3. Solutions for Businesses and Professionals
    • Life Insurance
    • Critical Illness Insurance
    • Disability Insurance
    • Segregated funds
    4. Group Benefits Healthcare benefits
    Dentalcare benefits
    Wellness and disability programs
    Small business solutions
    Life and Accidental Death and Dismemberment insurance
    Specialty solutions

    LSM Insurance is an Independent Life Brokerage celebrating 25 years in Canada. We are contracted with over 15 leading life insurance companies in Canada, helping make sure you get the best plan at the best price. We are not contracted or affiliated with London Life Insurance.

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