Great-West Life Assurance Company

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President: Paul Mahon

AM Best Rating: A+(Superior)

Assets: $46.987 billion

Net Income: $1.7 billion

Net Premiums Written: $4.377 billion

Financial Size Category: XV (2 billion or greater)

FSR Outlook: Stable

Best’s Issuer Credit Rating (ICR): aa

ICR Outlook: Stable

As of Date: 07-02-2013

Organization Type: Stock

Specialty Lines of Business: Group A&S, Group Life Insurance, Variable Annuities

Marketing Type: Independent Agency Broker


Great-West Life Assurance Company
100 Osborne Street North
Winnipeg, Manitoba
R3C 3A5

Toll Free: 1-800-665-0551
Phone: 204-946-1190
Fax: 204-946-7838

Web Address:
Email Address:

* Info courtesy of AM Best’s Key Ratings Guide 2013

The Great-West Life Assurance Company is recognized as a leading financial services provider. It is through financial contributions and volunteer work of the staff and advisers that the company builds strong communities like their Key to Giving program, which provides financial support to health-based, non-profit organizations.

The members of the company can be assured that they receive the necessary individual products such as life, disability insurance, critical illness, health and dental insurance, and services such as retirement and investment planning. One of their most interesting products within retirement and investment planning is the Residential Mortgage by which customers are offered tailored products by the team’s mortgage planning specialists. Mortgage life insurance enables you to add life insurance to your mortgage.

If launching a small, medium or large business, Great-West offers a variety of group benefits for your company, such as health and dental care, wellness and disability, life benefits, international benefit plans, accidental death and dismemberment benefits. The International Benefit Plan offers members the opportunity to insure their employees when in the U.S. or oversees, or employees from a foreign country. In addition, Great-West Life’s members enjoy the largest network of group retirement services advisers across Canada.

Citizens living in Canada and the U.S. all have the opportunity to benefit from Great West Life’s services.

  1. Great-West Life Assurance Company policies
    Rating of Great-West Life Assurance Company policies from independent insurance expert Lorne S. Marr.

LSM Great-West Policy News

LSM Insurance is an independent Life Insurance Brokerage and is Not Directly Affiliated to Great-West Life Assurance Company.

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Great-West Life Assurance Company Policies


1. Astra Program on their Universal Life policies – lowers the premiums on all Permanent policies issued with a rating
2. Very well priced Term plans


1. No Term 30 plan
2. Preferred rates not available on their Permanent policies

1 year stock chart for Great-West Lifeco Inc.

The above closing stock price is for the parent company Great-West Lifeco Inc., of which Great-West Life Assurance Company is a subsidiary. These stock charts are for informational use only and are meant to reflect the current financial well-being of the parent company.

LSM Great-West Policy Reviews


  1. […] Great-West Life Assurance Company […]

  2. […] Great West Life has excellent infrastructure for processing life insurance claims on-line. This saves our clients time and money. Our brokers find, however, that they are not particularly flexible on renewals. The Desjardins head office allows direct communication with brokers, facilitating faster, more efficient communication for our clients. Their renewal formula, however, is complicated and cumbersome to explain. Manulife is very flexible in the small group market. A husband and wife working together in the same business can get a traditional group plan with no underwriting. Head office will not speak directly to brokers, though, who must deal with the divisional office. This slows our response time. Encon offers a large non-evidence maximum on life insurance for groups of three and up. This can be a huge benefit for a small group with an uninsurable employee. Encon, however, uses a third-party administrator to handle claim payment. Empire is well established in the Canadian marketplace. They provide excellent service to their in-force groups. On the downside, they offer only a 12-month rate guarantee on their premiums. Many carriers offer a 16-month rate guarantee. Blue Cross offers excellent name recognition and a 16-month rate guarantee. White fillings are standard in their dental coverage. We think, though, that they could enhance their technology. For example, Blue Cross just recently put in place a pre-authorized system for paying premiums. […]

  3. […] Great-West Life has four disability plans. Their Professional plan is high-end disability insurance geared toward professionals, business owners and key employees. The Boss Plus plan targets business owners who are concerned about cash flow if they become disabled. The Protector plan targets employees, and the Competitor plan offers low-cost disability coverage for people whose occupations or current work situations make it challenging to obtain coverage, such as part-time or seasonal workers. […]

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Head Office: 2900 John Street Suite #302 Markham, L3R 5G3
Office 1-866-899-4849, 905.248.4849 Fax 905.300.4848

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