Equitable Life Insurance Company of Canada

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President & CEO: Ronald E. Beettam

AM Best Rating: Not Rated

Assets: $2.93 billion

Net Income: 44.7 million

Premiums Written: $450 million

Financial Size Category: n/a

FSR Outlook: n/a

Best’s Issuer Credit Rating: Not Rated

ICR Outlook: n/a

As of Date: n/a

Organization Type: Mutual

Specialty Lines of Business: Annuities, Life Insurance and Health Insurance

Marketing Type: Broker


Equitable Life Insurance
One Westmount Road North
Waterloo, Ontario
N2J 4C7

Toll Free: 1-800-265-8878
Phone: 519-886-5110
Fax: 519-883-7404

Web Address: www.equitable.ca
Email Address:

* Info courtesy of AM Best’s Key Ratings Guide 2013.

As one of Canada’s top 15 life insurers, Equitable Life Insurance Company of Canada is one of the largest independent mutual and life insurance companies in Canada. For over 80 years it has provided its customers with not only financial protection but long-term ongoing stability and effective relationships. As a progressive and competitive organization, the firm is committed to providing the best possible and most suitable products to its policyholders. Having no shareholders, the policyholders are eligible for company dividends.

Individuals are offered life and health insurance such as participating, whole life, term life, and critical illness insurance. Retirement planning, commercial mortgages and savings services are also offered to individuals, tailored to their requirements. For small and medium-sized businesses, Equitable Life offers group benefits which include accidental death and dismemberment coverage, dental care coverage, short/long-term disability, and out-of-province/country travel assistance. Group savings vehicles and retirement services are available as well.

They offer competitively priced Term Plans, which are available in 10 and 20-year renewable and convertible policies. The 10YRCT provides level life insurance protection with guaranteed rates renewing every 10 years, while 20YRST provides the same protection every 20 years. Equitable Life enhanced their Participating Whole Life plans in February of 2012 and have one of the best plans on the market. Participating Whole Life Sales in Canada have risen with the rash of price increases on Level Cost Universal Life plans.  Moreover Equitable’s plan is sold by mutually owned company so the policy holder is truly a part owner in the company. 

Equitable Life operates in provinces from British Columbia to Ontario, in the Atlantic provinces, and since 1982, in Bermuda.

  1. Equitable Life Insurance Company policies
    Rating of Equitable Life Insurance Company policies from independent insurance expert Lorne S. Marr.

Equitable Life Insurance Company of Canada News

LSM Insurance is an independent Life Insurance Brokerage and is Not Directly Affiliated to Equitable Life Insurance Company of Canada.

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Equitable Life Insurance Company Policies


1. They have very competitive prices on their Term 10 and Term 20 plans, especially in higher face amounts.
2. Their Universal Life policies have a wide variety of investment options and cost of insurance options.


1. They do not offer Disability Insurance.
2. They do not offer a Term 30 policy.

LSM Equitable Policy Reviews


  1. Equitable reprices term plans 07/09/2008 at 4:28 am

    […] in their target markets. They have also discontinued their term conversion credit program. Equitable Life will continue to honour conversion credits for previously issued […]

  2. alec 04/28/2009 at 5:33 pm

    test comment from alec

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