Jim Ruta is a best-selling author, speaker, and coach with a difference – he did the job at the highest level.

Jim is the former executive manager of one of Canada’s most successful insurance and investment agencies – with over 250 advisors. He has highlighted major conferences like the MDRT Main Platform and online and network media worldwide. His unique ICON Protocol™ reveals the timeless rules top advisors follow to lead the industry.

Jim is the “Master of ICON Protocol” and delivers practical ideas and perspectives that inspire you to be better today.