Based in Trieste, Assicurazioni Generali is the largest Italian insurance company. Founded in 1831 in the key seaport of the Austro-Hungarian Empire where some 20 insurance companies were active, Generali soon began to outperform them.
With a strong international presence, Generali offers its services in 40 countries, expanding to Central and Eastern European markets and the Far East. Also dealing with finance and real estate services, it serves 46 million clients and employs 67,000 people. Beside other activities, the group is determined to be one of the leaders in social responsibility.
The name “Generali” was chosen to promote the idea of not being aimed just at maritime insurance. St. Mark’s lion was picked as a symbol some years later.
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