Why LSM Insurance


The more companies an insurance broker can compare, the better deals will customers get. We work with more life insurance companies than the majority of brokers (15+ insurers)


We have been serving Canadians for over a quarter of a century making us one of the most respected life insurance brokerages in Canada.


We serve Canadians across most provinces, from British Columbia and Alberta to Ontario and Atlantic provinces.


You will get unbiased advice. We are not interested to sell you only one particular policy like insurance agents. Our goal is to find for you the best policy across all companies we work with.


You will have access to all the policies in the market, including the very latest. As an independent broker, we keep up to date on all the policies in the market to be able to offer our clients the best deals out there.


You will receive the best plan at the best price. If better plans become available later, we will let you know and help you move into a better plan.


Our brokers are leading industry experts and many have been quoted in the National Post, The Toronto Star, The Toronto Sun, The Investment Executive, Forum Magazine and the Insurance Journal. You can find out more here.


We enjoy a 4.9 rating on Google Reviews and hundreds real customer testimonials that you can read here.


You will have access to a full personal support team, as will your family. We encourage our clients to contact us at the time of claim to assist them with the process.


Your phone calls will always be answered directly. There is no passing the buck or endless extensions to dial. We answer the phone ourselves and we know our customers individually.


You will become part of the LSM Inner Circle and will receive our regular the LSM Inner Circle newsletter with the latest changes in the insurance market, tax and investment advice.


Every policy buyer gets a free financial checkup and retirement planning analysis from a Certified Financial Planner.