Founded in 1963, Excellence was an independent insurance company based in Montreal until it was acquired by Industrial Alliance in 2007. Since then the company has been able to expand to the Atlantic provinces, but this continued growth has not impacted their primary mission of client satisfaction.

In a four-pronged approach of developing products, maintaining close ties with their distributors, ensure sound management and investing in their employees they've been able to carve their own place in the life and health insurance arena. The company specializes in disability, loan, life accident and health insurance.