Standard Life Assurance Company

Standard Life Assurance Company of Canada is a subsidiary of Standard Life plc which has approximately six million customers in the UK, Germany, Spain, Austria, Ireland, India, China and the U.S. Standard Life Canada has over a million customers; they are the fourth largest insurance company in Canada and considered a dominant player in the retirement market.

The company is proud to have a 95% customer retention rate, proving that its customer service is among the best in the industry.

Standard Life has many solutions when it comes to insurance, whether the focus is on protection or investment. One of their products, Perspecta Universal Life Insurance, offers the insured both asset protection and investment growth, while serving as a tax sheltering tool for families and businesses as well.

In early 2007, Standard Life Canada launched its new “Plan for Life” program aimed at helping Canadians plan their retirement in advance. This multimedia program assists members in making the best retirement plan decisions with the help of communication and investment tools, and online and personal assistance.

Standard Life was the first insurance company in Canada to offer the patented “Total Customer Satisfaction Guarantee” on all its individual products. As a result, customers who are not satisfied with their products will receive a refund of all premiums paid.

LSM Standard Policy Reviews

• Standard Life's Term Life Policies: Over Standard Riders

  Individuals who are in good health and have a very good family health history can qualify for preferred rates; better yet, those in excellent health can get a super preferred rate.

• Standard Life's Universal Life Policy: a Perspective Plan

  Standard Life’s Universal Life plan is available to insureds up to the age of 80. Their Universal Life plan, called Perspecta, offers flexible premiums, multiple death benefit and cost of insurance options.

Standard Life Assurance Company News

• Comparing Mortgage Life Insurance Rates Among the Big Five Banks 06/02/2010

  Most Canadians who take out a mortgage with one of the big five banks are offered a mortgage life insurance policy.

• A.M. Best Ratings for 2009-2010 04/23/2010

  A.M. Best is a credit rating company for the insurance and banking sectors.

• Life Insurance Policy Fees 04/02/2010

  Life insurance policy fees are built in fee which covers the administration of the policy

• Business By Design's Retirement Plan for Small Business 01/10/2010

  Business By Design has partnered with Standard Life to offer a unique group retirement benefits plan for small to mid-level business owners.

• Standard Life launches India fund 07/10/2008

  Standard Life Mutual Funds Ltd announced that it is launching the Standard Life India Equity Focus Fund, one of the first funds in Canada to capitalize on opportunities in India.

• Standard Life's "retirement dashboard" 07/01/2008

  The Standard Life Assurance Company of Canada introduced a new website to allow group savings and retirement plan members to take ownership of their plans.

• Step Up for the Children 06/11/2008

  Over 4,000 participants are expected to attend the 26th edition of Step Up for the Children

• Standard Life adds whole life plan 06/05/2008

  In a recent press release, the Standard Life Assurance Company of Canada announced the addition of a Whole Life insurance product to its portfolio.

• Standard Life Canada turns 175 05/13/2008

  This year marks Standard Life's 175th anniversary in Canada

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