LSM Insurance in the News

Lorne S. Marr has been one of the top life insurance brokers and a practicing financial planner for 15 years. He and members of his team are regularly being interviewed and quoted by both local and national media. Here are some of the many articles where Lorne and the LSM Insurance team got mentioned or featured.

  1. AIG is now BMO:Lorne interviewed by The Insurance Journal on AIG Canada
    Lorne´s view of the AIG crisis published by The Insurance Journal.

  2. CBC News: Condensed week could help workers reduce fuel costs
    CBC News aired a report on Lorne's leed in reducing gas costs for his employees by moving to a four day work week.

  3. CBC News: Nova Scotia considers shorter work week
    Once again, CBC News has featured our four day work week initiative as a good example of how to combat high fuel costs.

  4. LSM Insurance on front page of The Globe
    Canada's national newspaper, Globe and Mail interviewed our Senior Insurance Consultant, Jack Bendahan on his view of our decision to move to a four day work week.

LSM Insurance - Press

  • Get your client a discount on insurance

    11/30/2011

    Everyone likes a deal. When laundry detergent is on sale, you stock up because you know you’ll eventually need it. The same could be true of life insurance, and your client could benefit from a volume discount by buying more. Cost-of-insurance calculations can sometimes produce a “club pack” discount effect. Not only could a larger policy cost [...]

  • Exploring Alternative Life Insurers

    11/08/2011

    In its October issue, The Insurance And Investment Journal published an article about new potential insurance products that should help to face the rising COI pricing increases. Lorne Marr was asked to provide independent opinion. LSM believes smaller insurers can offer interesting alternative. "Union of Canada is one company that we started to do some [...]

  • Insurance and Investment Journal: Embracing Young Clients

    08/17/2011

    This article was published in July's Insurance and Investment Journal Embracing young clients When Lorne Marr began his career at metropolitan Life Insurance Co. of Canada 18 years ago, he spent a full year cold calling. He approached former fellow students, friends and colleagues, and built up a clientele of young professionals. "I knew a [...]

  • LSM Insurance Joins The Care Alive Softball Tournament

    08/12/2011

    The Care Alive Foundation for Epilepsy is named after 32-year-old Caroline Cunningham. On Friday, August 13, 2011, the team from LSM Insurance will take to the diamond for a very special baseball game. We will be running the bases and hitting it out of the park for a very important cause. Care-Alive (The Caroline Cunningham [...]

  • LSM Insurance on Ourfaves.com

    07/07/2011

    OurFaves.com Logo We are proud to share with you that LSM Insurance now has its place on OurFaves.com. If LSM Insurance is "your fave" as well, please visit OurFaves.com and let everyone know what you think about us.  We'll be very happy to hear from you. Alternatively, you can leave us a comment on our [...]

  • Critical Illness Insurance vs. Disability Insurance: Why You Need Both

    05/08/2011

    Critical Illness Insurance vs. Disability Insurance: Why You Need Both? In a previous post, we explained why critical illness insurance is now equal in importance to life insurance when it comes to inoculating yourself against the financial hardships that come with any critical illness diagnosis. A diagnosis of cancer, heart attack, stroke, or any other [...]

  • Why Critical Illness Insurance is Just as Critical as Life Insurance

    04/28/2011

    Why is Critical Illness  Insurance Just as Critical  as Life Insurance? Photo by Lindsey Lissau The Canadian Cancer Society will tell you that one in four Canadians is expected to die from cancer and that cancer is the leading cause of premature death in this country. If that weren't enough, 40% of women and 45% [...]

  • Insurance coverage critical for homeowners’ peace of mind

    03/30/2011

    A mortgage on a home is one of the largest debts incurred by most Canadians, and needs to be taken very seriously. Mortgage holders may want to take measures to protect their family home in the event that payments cannot be met due to death, illness, or disability. Mortgage insurance, available up to age 64 [...]

  • The Insurance Journal: Low interest rates drive up prices

    02/23/2011

    LSM Insurance was featured in February issue of The Insurance Journal. Enjoy the article! Read the selected part of this article below! Lorne Marr, Founder and general agent at LSM Insurance in Markham, Ontario, says he will not hesitate to look elsewhere. "Most of the companies have raised their UL level COI prices, but not all. [...]

  • Profit Magazine: The Wealthy Entrepreneur

    02/21/2011

    10 essential strategies for every business owner who wants to be rich and stay rich Profit Magazine in their March edition published a handy checklist of wealth-management moves for entrepreneurs, explaining why, when and how to make each one. LSM insurance was included! By Julie Cazzin, February 16, 2011 in ProfitGuide.com   Tip #7: Assume [...]

  • Advisor.ca: Yes, you can insure a drug user

    02/01/2011

    All the troubles lie on his shoulder by Rana Ossama
    Photo by by Rana Ossama

    Soft drugs, such as marijuana and hashish do not mix well with each other, nor with traditional life insurance. Hard drugs, such as cocaine and heroin, make for an even tougher combination.

  • BankRate.com: Buying child life insurance

    09/18/2010

    Childrens Museum by Yolanda Fenwick
    Photo by Yolanda Fenwick

    Eileen McGeough bought life insurance for her two children after her neighbour's teenage son was killed in a car accident almost 20 years ago. The sudden death and watching the family struggle in the aftermath left McGeough feeling vulnerable. At the time, the young mother knew she wouldn't have the money on hand to bury one of her own children. For $15 a month per child, life insurance gave her some peace of mind.

    "You don't think about these things until something happens," says Caledon, Ont.-based McGeough. "I just got scared and thought, God forbid, should anything happen it would be one less thing you'd have to deal with."

    "People used to use it as an education fund, but it's less likely these days," says Lorne S. Marr, founder of LSM Insurance in Markham, Ont. With the introduction of the Canadian Education Savings Grant in 1998, which matched 20 per cent of a family's contribution to a Registered Education Savings Plan (RESP), the popularity of child life insurance waned.

  • BankRate.ca: Student accident insurance

    09/01/2010

    bankrate logo

    Insurance offer round the clock coverage
    This type of insurance not only covers accidents that happen at school, but anytime anywhere, even during summer holiday. Coverage is 24/7.

    "It's a fairly niche product and there are not a lot of companies that offer it in Canada," says Lorne S. Marr, founder of LSM Insurance in Markham, Ont. "It tends to be sold through direct marketing and there is not a lot of broker networking involved."

    Most programs in Canada are underwritten by Vancouver-based Industrial Alliance Pacific (IAP) and Hamilton, Ont.-based Reliable Life Insurance.

    Reliable Life Insurance operates the parent-friendly website, InsureMyKids.com, where families can choose from a variety of plans -- Bronze, Gold, Silver and Platinum. The IAP Kids Plus program includes the Active Plan, as well as the cost-conscious Value Plan.

  • Globe and Mail: Relaxed summer policies

    07/10/2010


    GLOBE

    Welcome to the summer, workers of the world - July is officially in the house. Sundresses and cargo shorts have elbowed out business suits and ties. Desk lunches have been ditched for sunny patios. And half the office leaves at the stroke of noon every Friday.

    You could call it the Great Summer Slide, thanks to both official summer policies - almost half of Canadian companies offer their employees flexible summer hours, according to a May AON Consulting survey of 477 companies - and unofficial slackdom.

  • LSM Insurance Ready to Serve Canada’s Chinese Speakers

    07/07/2010

    Meet William Shung, the newest member of the LSM Insurance team. The number of people who claim a Chinese dialect as their mother tongue has been on the rise since 2001. As of the 2006 census, 1,034,000 people claim it as their first language, which is up 18% since 2001. Chinese is also the number [...]

  • Insurance Journal: Group critical illness insurance sales improving

    03/16/2010

      "The most recent data available shows that the growth of group critical illness sales was seven times stronger than the group insurance sector as a whole." These findings were published by the Fraser Group, an organization that has compiled statistics on the group insurance market in Canada for several years. Ken Fraser, president of [...]

  • The Wall Street Journal: Nothing Morbid About Child Life Policy

    03/10/2010

    Child life policy. Credit: Eric McGregor For most people, a life insurance policy is a way to protect assets or maintain a lifestyle for dependents when the main breadwinner passes away. This makes such policies for children seem unnecessary and even morbid. But insurance broker Lorne Marr argues juvenile policies can be a financial "gift" [...]

  • LSM Insurance Helps Cricketers raise funds for Haiti victims

    03/09/2010

    Cricketers raise funds for Haiti victims

    Nearly 200 players including under-19 and women cricket players attended the opening ceremony of a three-week cricket tournament in Toronto will be played to help raise awareness and funds for the disaster relief effort in Haiti.

  • How LSM Brokers and Clients Both Win

    01/05/2010

    "Our team is happy to advocate on your behalf." Lorne S. Marr Our brokers operate under the philosophy, that clients want to buy but don't want to be sold. Our brokers and clients both win because our team follows the principals below: 1. Under promise and over deliver. By following this mantra, clients never feel [...]

  • LSM Partners with Travel Underwriters to Provide Online Travel Insurance Solutions

    12/01/2009

      December 1, 2009 -- Lorne S. Marr Insurance Services Ltd. is proud to announce we will be adding travel insurance to our ever expanding repertoire of online insurance services.  LSM has partnered with Travel Underwriters, a company with more than 40 years experience in the travel insurance field, to go beyond providing quotes for [...]

  • Moneysense.ca: Life Insurance – Swine flu surprise

    10/30/2009

    We first warned our readers about how catching the Swine Flu could put at risk your life insurance plans in July this year. November 2009 Moneysense Alas we were right and the Canadian personal finance magazine Moneysense has just run an article on the issue of Swine Flu and life insurance, quoting me. It's nice [...]

  • LSM Insurance featured on Global Television

    09/08/2009

    Global Television decided to take a closer look at our 4 day work week (four days of 10 hours as opposed to 5 days of 8 hours). Most of our staff love the flexibility.

    Enjoy!

  • Globe and Mail: In low times, anxieties run high

    05/05/2009

    Recession takes its toll on mental health as more Canadians lose sleep over job security and finances. There has been a sharp spike in the level of recession-related stress, with working Canadians shouldering heavier workloads and experiencing greater anxiety about job security and personal finances, according to a survey released yesterday.   "Employees appear to [...]

  • Unknown withdrawal from your bank account from BMO? Don’t panic

    04/24/2009

    Don't panic, says life insurance broker Lorne S. Marr. "It's just part of the official transition from AIG Canada to Bank of Montreal." AIG Canada policy holder Dawn Thompson is not happy - "Do you not think AIG could have had the courtesy to notify me? What if I want to speak to someone at [...]

  • Moneysense.ca: Parent’s dilemma

    02/09/2009

    The Novaks, have a sick child - and a growing financial problem by Julie Cazzin 2009 Money Sense Novaks are living every parent's nightmare. Two years ago, their 11-month-old son Leo fell sick. He suffered for days with what his parents thought was the flu. Then he developed a rash and began to cry in [...]

  • AIG is now BMO:Lorne quoted in The Insurance Journal on AIG Life Insurance

    10/27/2008

    When the Insurance Journal talked to insurance experts on the recent concerns about  AIG Life of Canada, Lorne S. Marr was among those interviewed by the magazine. Read the whole Insurance Journal article and find out what Lorne had to say about AIG Life Insurance and why the existing clients with current AIG policies should [...]

  • CityTV consumer investigator star Jee-Yun Lee talks life insurance with Lorne

    10/22/2008

    Jee-Yun Lee's questions about life insurance Click the play button above to see the video! It was great working with Jee-Yun Lee. The topic of the show was "What You Need To Know When Getting Life Insurance". Jee-Yun Lee figured out the essentials of life insurance very quickly. Jee-Yun Lee's conclusion: "Life insurance can be [...]

  • LSM 4 Day Work Week Featured in Globe and Mail

    10/11/2008

    Four Day Work Week photo Lorne with Jack in background Our campaign for the 4 day work week turned up in the Globe and Mail last week as full page article in the business section. We were honoured that they chose Jack and I as the lead photo. We were also thrilled to see that other [...]

  • AIG is now BMO:Lorne quoted in the Toronto Sun on AIG

    09/18/2008

    Following the potential bankruptcy rumours swirling around AIG, Lorne S. Marr was interviewed by the Toronto Sun. Lorne was talking about Assuris, as he put it, a "safety net" for the insured. Here is a short excerpt form of the article: "Broker Lorne Marr, president of Lorne S. Marr Insurance in Markham, said he's been flooded [...]

  • LSM Insurance a role model for proposed 4 day work week in Nova Scotia says CBC

    08/01/2008

    CBC News has again featured our four day work week initiative as a good example of how to combat high fuel costs. Now, Nova Scotia is looking at a four-day work week for government employees as a way to save energy, the online news service says. Energy Minister Richard Hurlburt is reported to have said [...]

  • LSM’s four day work week still attracts media attention

    07/29/2008

    Newspapers and community websites continue to report on our initiative of introducing four day work weeks to combat skyrocketing gas prices. Following our appearance on the front page of the Globe and Mail, the Business News Network also ran the story on our four day work week. For full details, you can read our press [...]

  • LSM Insurance on front page of The Globe

    07/24/2008

    Globe and Mail - Fuel Costs drive Canadians to park their Cars Canada's national newspaper, Globe and Mail brings a lengthy report on how companies are combating soaring gas prices. The paper interviewed our Senior Insurance Consultant, Jack Bendahan on his view of our decision to move to a four day work week. Here's an [...]

  • Our four-day work week campaign to reduce commuting gas costs gains media exposure

    07/23/2008

      Canadian media reacted promptly when they learned about the condensed four-day work week we instituted to reduce the cost of commuting. Our business co-ordinator Elisabeth Prosper was interviewed on CBC radio last week (listen to the CBC radio report), the four day work week story was featured in depth on CBCNews.ca.

  • LSM Insurance four-day work weeks featured on CBC Radio

    07/21/2008

    CBC Radio has featured our 4 day work week as a great example of how to combat high fuel costs and save money. Listen to the whole story! People in Toronto work long hours and long days. In the face of ever higher gas prices and unstable financial markets, many people are working more days [...]

  • LSM Insurance featured on CBC National News!

    07/18/2008

    Click the play button above to see the video! We have been featured for our efforts to help employees reduce commuting, save on fuel costs, reduce pollution and enjoy life more: we have instituted a voluntary 4 day work week. And our staff love it. CBC radio also produced a story about our four day [...]

  • Lorne featured in the April 2008 Insurance Journal

    05/13/2008

    Insurance Journal April 2008           Lorne S. Marr was quoted again in the Insurance Journal. This time, Lorne talks about seg funds' reset option, which allows clients to change their investment's guaranteed value to keep pace with market value. You can read the whole article if you click the above pictures, but here is also [...]

  • June Contest Winner of iPod

    02/01/2008

    I was delighted when the June iPod winner turned out to be a family with a small girl. The Azaraev family all came together with their beautiful daughter who was thrilled with Dad's prize. They were kind enough to send me a thank you letter about their LSM experience. Richard and Irena Azaraev "Wow! Such great [...]

  • Insurance Makes No Sense: Lorne quoted in November 2007 Money Sense Magazine

    10/25/2007

    Money Sense Magazine Every time you turn on the news you hear about people dying in accidents. So it's no wonder that many of us buy accidental death insurance, either as a stand-alone policy, or as a rider on an existing policy. The insurance is designed to provide for your family should you be killed [...]

  • A healthy workplace pays returns – Insurance Journal article featuring Lorne Marr

    09/30/2007

    When Professor Michael Leiter predicts a 10% return, he mean yield from a different investment than normally discussed by financial advisors, and when he mentions 'resources', he does not mean commodity investment or the mutual fund category. What he is referring to is the direct connection between a healthy workplace and efficient and motivated employees. [...]

  • Lorne is in the news in 24 Hours

    04/12/2006

    Sound counsel on losing eight extra pounds from bodybuilder Lorne for his sister-in-law Laura: Set goals and rewards. Treat workouts like appointments. Remove unhealthy food and bring vegetables and fruits and unsalted nuts into kitchen. Keep a bottle of water close all day. If you have children, exercise with them. Incorporate exercise into your business [...]

  • Lorne and family pictured in the National Post

    01/02/2006

    Lorne with his wife Chantal and his children Beau, Vanessa and Elle chosen for the holiday picture on 26 December 2005 on the front page of The National Post.

  • The Insurance Journal for October 2005 features interview with Lorne Marr

    12/15/2005

      Off Bay Street News - Markham Daniela Cambone "Have a philosophy to do more," is Lorne Marr's mantra, a Million Dollar Round Table qualifier for the past 12 years. He spends over $20,000 a year solely on promotional items for clients, which Mr. Marr stresses is a small investment for the huge returns it [...]

  • Lorne is featured in The Toronto Star on 21 July in James Daw’s Money Talk column

    12/15/2005

      But will you live to collect it? Critical Illness Insurance is a concern. Money Talk: James Daw A type of insurance sold in Canada for nearly 10 years could lead to a dramatic tug of war around a policyholder's hospital bed. But a lawyer specializing in trust and estate matters says he, for one, [...]

  • Lorne is interviewed in Forum: the Magazine for Financial Advisors for their Health Matters section

    11/30/2005

    "My workouts are treated as an appointment. They go right into my schedule and my business appointments are simply scheduled around these workouts... Exercise and eating right is a habit no different than drinking or smoking. But it is a habit that creates value in your life and in the people you care about." Read [...]

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