Life Insurance – An Intangible Asset with a Tangible Effect

  • 3

One of the reasons life insurance is not purchased by more people is the insurance industry often does a poor job of illustrating it’s true value.

Unlike other assets life insurance is not something you can touch.  Sure you have a policy with a lot of legal wording but the true value of the life insurance goes well beyond those pages.  

A life insurance policy can change the lives of an entire family. 

I remember delivering my first claim cheque more than 10 years ago.  Up until that point I was successful in selling life insurance but I was not working with a sense of passion.  I was explaining the numbers but was not properly illustrating the way life insurance can shape a family’s destiny.

However, when I came to the widowers house on an Autumn morning with a cheque of $255,000 in my hands this all changed.  The mother of two teenage children was still very distraught but she had a sense of relief that there was now enough money to cover the funeral, pay off the mortgage and a few other small debts.

The situation would have been reversed if her husband had thought it was more prudent to put the money towards another investment or other household expenses. His family’s future would of turned out entirely different.  His wife and children would have been uprooted from their home and they would of been confronted with slew of financial hurdles during the most challenging stage of their lives.

Life insurance can be complicated but in it’s purest sense it allows an individual to defend against the unexpected insuring his/her family’s dreams remain intact. 

If you have any questions or would like us to design a plan for your particular situation please do not hesitate to call me at 1.866.899.4849.

Name *
Phone *
Your Date Of Birth
Amount of Coverage
* Please Confirm Your Contact Details Are Correct

What Clients Say About LSM

life insurance testimonialsIt's been a pleasure having LSM Insurance handle our family's insurance needs. We look...1 of 85John and Linda BrewerRead more


  1. Iqlil Shams 05/14/2009 at 11:59 pm

    I have a mother who is 57 years of age..what is the best Life Insurance policy for her age?…she is currently in hospital and will come home soon…at the moment she can hardly walk, no feeling in her feet..shaky head…and hands…doctors dont know what is wrong with her…

  2. LSM Insurance 05/15/2009 at 8:13 am

    Hi Sham,

    You mother would have to have a clear diagnosisi or should could apply for a guaranteed issue plan. The article below highlights how the policies work.

    link to
    I would be happy to work out some quotes.

    Regards … Lorne

  3. Prince Oruah 06/25/2009 at 12:16 pm

    I need more information on life insurance; its uses, benefits and any other info I can get from you as I intend signing up one.

  4. LSM Insurance 06/25/2009 at 2:41 pm

    Thanks for the note. I am happy to help out. I will send you a separate email now. Regards … Lorne

  5. Gaby 12/08/2010 at 5:30 pm

    I have purchased a term life insurance through Primerica many years ago. The agreement was that the premium will not increase for the life of the term. They already increased 3 or 4 times already. Now they increased again. What can I do since I cannot afford to accept any increases?
    Do I receive any money back?
    Thank you!

  6. LSM Insurance 12/08/2010 at 6:35 pm

    Thanks for the note Gaby. Unfortunately Primerica only offers Term policies which do not build a cash value.

    You may be able to reduce your existing and can get additional details by contacting your agent or Primerica directly.


Skip to
second column

Leave a Reply


Head Office: 2900 John Street Suite #302 Markham, L3R 5G3
Office 1-866-899-4849, 905.248.4849 Fax 905.300.4848

© LSM Insurance Services Ltd. 1998-2018