Equitable Life Insurance Company of Canada

Universal Life Insurance Sales Shrink

Universal Life is losing the market to Whole Life. Historically low interest rates have caused many insurance companies to either raise the premiums on their universal life insurance policies or remove them from their product lineup all together. Well, these moves have consequences. And in a lot of ways, those consequences have now come home...
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Equitable Life Simplified Whole Life Insurance

Ask your broker about Equitable Life’s Final Protection. Equitable Life recently introduced a new simplified issue life insurance policy, which is called Final Protection. This whole life policy is non-participating, meaning it does not produce a dividend. It offers coverage face amounts from $5,000 to $50,000. Applicants can be aged 40 to 80. There are...
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Equitable Life Announces Changes to its Dividend Scale

Equitable Life announces changes to their dividend scale for their participating whole life policies, effective July 1, 2013. Most Equimax policies were purchased between November 2004 and February 2012. Those whole life participating policies purchased outside that period on both sides will not be affected. The change consists of reducing the current interest rate of...
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Term Life Insurance: Which Companies Offer Preferred Rates?

Preferred rates are offered to individuals who are in very good health who have exemplary family health history. Preferred rates can lower insurance premiums by up to 35 per cent. You can find more details on whether you are likely to qualify for preferred rates here. The following is a listing of the leading life insurance...
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Children’s Life Insurance: Is It Worth It?

Life insurance for children: is it really worth it? The Globe and Mail wrote an interesting article exactly a year ago, in October 2011, asking “Does your child need life insurance?” “There are usually three main reasons to buy life insurance on a child,” says Karl Simon, director of product and marketing for Equitable Life....
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Why Are Whole Life Sales Gaining Momentum in Canada?

Equitable Life’s Karl Simon tells us why whole life insurance sales are gaining steam. Whole life insurance sales have been gathering considerable momentum in this country. According to the latest LIMRA statistics, in 2011 universal life insurance sales were up by 1.2 per cent. By comparison, whole life insurance sales increased 17.5 per cent. “Markets...
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Canadian Critical Illness Comparison Chart

The Critical Illness marketplace in Canada is heating up. Since the first Canadian Critical Illness policy was sold in the mid-’90s, annualized new premium sales have steadily increased. Premium sales rose by 6 per cent to $103.8 million in 2011. The insurance industry sold 7 per cent more policies than it did in 2010 during...
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Critical Illness Insurance: Term to 100

Critical Illness insurance pays out a lump sum benefit if the insured is diagnosed with a critical illness and survives the usually 30-day waiting-period. Canada is one of the few countries in the world to still offer guaranteed critical illness insurance. There are a limited number of companies that offer a critical illness policy with...
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Equitable Life of Canada’s Life Insurance Policies

Equitable Life of Canada offers a full range of term life and permanent life insurance policies. Equitable Life’s term insurance lineup includes a 10-year term and a 20-year term policy. These plans are guaranteed renewable up to age 85 and convertible up to age 71. The conversion period up to age 71 is among the...
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Life Insurance: Costco and Manulife Financial

Costco offers a term life insurance plan Costco offers term life insurance policies underwritten by Manulife Financial that are available to Costco Members. They can purchase policies with face amounts of $50,000 to $500,000 in multiples of $25,000. Examples: A 45-year-old, female non-smoker can get $150,000 of supplemental life insurance for $24.36 per month. A...
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