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LSM Insurance Turns 25: Serving Canadians from Coast to Coast

LSM Insurance – from 1993 to today LSM Insurance’s geographical coverage LSM Insurance team Our insurance partners LSM Insurance’s first steps in 1993 The story of LSM Insurance began in 1993. Upon graduating with an MBA from the University of Windsor, and with work experience from Metropolitan Life, Lorne Marr decided to launch LSM Insurance Services Ltd. He had a prior interest in the life insurance industry thanks to his long-term friend and owner of Toronto Mutual Group, ...
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10 Ways to Increase Your Life Insurance Sales

When I started in the insurance industry in 1993, it was a much different environment. There was much less noise and people were more likely to listen. I was 24 at the time and my natural market was very limited; most of my friends were just graduating from University, had limited incomes, and most were not married with kids. I was an active cold caller in my first year which again, was a lot different than it is today. People were not being barraged by telemarketers and automated ...
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We’ve Got The Answers: What do you Enjoy about Working at Canada Protection Plan?

Lorne: I've been having some great discussions with my friend, Mike Liem of Canada Protection Plan. One thing we talked about was the workplace itself here at LSM. I think it is a very fun place to work and the people who work with me are great people. I know Mike certainly feels the same way about the people at Canada Protection Plan. So today I wanted to ask him, what do you enjoy most about working at Canada ...
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We’ve Got The Answers: Why Is Life Insurance So Important?

Mike Liem of Canada Protection Plan graciously joined me again to cover another pressing insurance question. This question is simple, yet holds so much merit: why is life insurance so important and how dowe deliver the message that much better to our clients? Mike: We certainly get that question a lot and what I try to remind people and advisors that in Ontario, home and auto insurance is mandatory, yet life insurance is totally optional. However, I do know that one day, you ...
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We’ve Got The Answers: How Can Brokers Grow Their Business?

Lorne: Today I am joined by Mike Liem, Regional Sales Director with Canada Protection Plan,and we are discussing different ideas on how brokers can grow their business and do a better job with their clients. That is really what it is all about because the better job you do with consumers, the better you're going to be as a broker and as an industry, we will be better off as well. Canada Protection Plan is doing a ...
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My Personal Account of Whole Life Insurance

I was unknowingly introduced to the value of life insurance when I was about one month old. My father, Larry Marr, a Chartered Accountant at the time, purchased a life insurance policy on my behalf from North American Life. Wisely (in my opinion), he had already purchased policies for my two older brothers. My brothers – one a successful Lawyer and the other an equally successful Journalist – did develop some health challenges down the road and these Whole Life policies, which included ...
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What The Financial Experts Own: Samuel Waxman

What type of life insurance do you own? I currently have a Whole Life insurance policy on myself that has guaranteed cash values and an increasing dividend. What factors did you consider when determining the coverage amount? When determining a coverage amount for life insurance, I believe it is important ...
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We’ve Got The Answers: Is Life Insurance A Tax-Efficient Product?

I have been asked many times, especially closer to the tax season if life insurance really is a tax-efficient product. Life Insurance is definitelya tax-efficient product and provides a plethora of benefits surrounding your tax dollars. While some of the benefits are evident, there are a few under the surface that many do not know about. For one, the premiums are paid out tax-free. This applies when paying for the ...
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What The Financial Experts Own – Liberty Nobula

What type of disability insurance do you own? My company is a consultancy serving insurers, employers, and intermediaries such as agents and brokers – I do not offer insurance. What factors did you consider when determining the coverage amount? I do not offer insurance but the South African market determines coverage ...
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Top Employee Benefit Companies in Canada

Once a year Benefits Canada releases a report on employee benefits coverage in Canada. These figures represent the top Canadian benefits providers. Changing demographics, expensive prescription drugs and an increase in chronic diseases at various states have put a strain on group benefits paid for by the employer. Financially strapped companies must focus on remaining competitive in their field and lowering operating costs, while still retaining a competent workforce. To be a top ...
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