We’ve Got The Answers: How Does Empathy Relate to Selling?
When it comes to selling a product/service, whether that be life insurance or something else, you have to always keep one thing in mind- the client. In order to be successful when selling, you have to fully understand the clients wants and needs. Selling is not about relaying a product/service to a person, coercing them to purchase it, then turning a blind eye; there needs to be a connection between the seller and the client in order to ensure success on the seller’s end and confidence and contentedness on the client’s end. This is where empathy comes in.
How does empathy relate to selling?
This tends to be an overlooked topic when it comes to sales. A big part of selling is putting yourself in the other person’s shoes. What is important to them? What is their optimal result? These are questions you have to consider when speaking with a client. It is imperative to find out as much as possible about them- what their goals are, what their objectives are, and how they view the future. By putting yourself in their shoes and viewing things from their perspective, you are more likely to come up with solutions that will fit their needs. The better you are at addressing and fitting the client’s needs, the more likely you are to close sales. It really is a win-win for everyone.
When you connect with your clients on a more personal level beyond simply just selling them a product you are able to find out what is important to them and what they want to achieve. When you help them achieve what they want, you are going to achieve what you want. This is why empathy is a crucial element of selling and a crucial element overall.
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