We’ve Got The Answers: How Do I Get Referrals?

Posted on June 29, 2017 and updated January 22, 2019 in Life Insurance Canada News, Life Insurance Questions - We Have The Answers 2 min read


Today’s Question: How do I increase the number of referrals I get?

This question has been asked a lot to me over the past 23 years and it is an excellent question. Referrals can be the life blood of any sales business. In terms of lead generation, referrals are one of the simplest ways to gain trust worthy leads and clientele. Referrals can be broken down into two categories; passive referrals and active referrals. How exactly do these types of referrals differ from one another?

Passive referrals are when you are getting referrals without actually asking for them. This method is simple and terrific. How do you execute this? The main way to do so is by over delivering and under promising. Doing a great job and getting your name out there will surely help you do so. This will only increase the longer you have been doing things as doing a great job for people.

Active referrals are referrals you are actually asking for. Now, this can seem a bit awkward and uncomfortable, but once you get use to the process, you and the person you are speaking with at the time, will feel more confident. There is a lot of trial and error when it comes to this, but once you find a natural way to do so, your results will surely improve.

Increasing the number of referrals you get is as simple as being confident in what you and your company are providing. As previously stated, do under promise and over deliver. Remain honest and truthful to your current and future clientele, and provide them with great results that will leave them feeling entrusted. By using these methods, and after a little trial and error, you will certainly increase your referral count and keep your customers content and comfortable.

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