LSM Insurance – Exceeding Customer Expectations


As a business owner I am constantly looking at ways of improving the level of service we provide our clients. This is not only the right thing to do but it is also the “profitable thing” to do.

Research has shown that it costs seven times more to get a new client than it does to keep an existing one.

Don’t get me wrong we want new clients but we are also very cognizant of the fact that delivering high valued service will not only help keep our clients coming back for more but will also make us more referable.

I am very proud to say that our company has in large part been built on passive referrals. Passive referrals come from our clients referring their friends, family and co-workers to LSM Insurance without us directly asking for their help.

We have been able to gain this level of trust because we have built on our commitment to become Canada’s top on-line insurance provider. LSM Insurance remains 100% committed to making the process of buying insurance as enjoyable and easy as possible and once you become an LSM client you can expect service beyond your expectations.

Below are lists of LSM’s CORE principles:

  • Listen to our client and create solutions best suited to their insurance needs.

  • Using our 15 plus years experience to make the claims paying process trouble free.

  • Be sensitive to the fears and scepticism many of our clients have towards insurance advisors and insurance companies.

  • Respect our clients’ time and apply our knowledge and resourcefulness to make the buying process simple.

  • Use state of the art technology and personal service to create the highest level of service.

  • Communicate regularly with our clients to keep them up to date with industry trends.

  • Be honest at all times and take full responsibility for our actions.

  • Seek ways to constantly improve the level of service we provide by encouraging each client to critically evaluate our performance.

  • Measure our success by our clients’ willingness to recommend us to others.

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