Equitable reprices term plans

Equitable Life

Equitable Life has reprised their 10- and 20-year renewable and convertible term plans to be more competitive in their target markets. They have also discontinued their term conversion credit program. Equitable Life will continue to honour conversion credits for previously issued policies.

Lorne’s comments
Equitable Life has lowered their already competitive rates for most age groups.

Their term plans are also renewable and convertible, up to age 71, to permanent plans without a medical. Preferred rates are available for coverage of $250,000 and up.

On the downside, Equitable Life has discontinued their term conversion credit program on all new term policies. This feature gave a credit to all term policies converted to a permanent policy (i.e., a level rate plan) of up to 25% of the last 12 months of premiums.

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  • LSM Insurance
    September 20, 2010 at 8:36 am

    Hi Lyn,

    Equitable Life or any other life insurance company will pay a claim upon proof (i.e a death certificate) verifying the person has passed away.


  • lyn
    September 20, 2010 at 12:56 am

    what if the person is missing is equitable going to pay whole amount?

  • LSM Insurance
    February 24, 2010 at 11:25 am

    Hi Shawn,

    Thanks for the note but I can open this link. I have not heard of issues with the Equitable Life website. Regards … Lorne

  • shawn chen
    February 24, 2010 at 3:53 am

    why I can’t open http://www.equitable.ca recently?