Sun Life Assurance Company – Quotes, Company Info, Insights

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Sun Life Assurance Company: Overview (click to open)

Sun Life Assurance Company is one of three largest Canadian life insurance companies (with other tow being Manulife Financial and Great-West Life). Sun Life Assurance Company of Canada similar to other Canadian life insurance companies, offers numerous products targeting clients with various insurance needs.

Sun Life Assurance Company (a member of the Sun Life Financial group of companies) has been operating in the Canadian market since 1865. In 2002 it merged with Clarica, thus becoming one of the top insurance and financial management companies in Canada, claiming that one in every five Canadians has business relations with them.

Internationally, Sun Life markets its diverse products in various countries, including the UK, U.S., Ireland, China, Japan and India. The company is listed on the Toronto, New York and Philippines stock exchanges. The services and products offered by Sun Life are available to individuals, small and medium-sized businesses and organizations.

Products offered through Sun Life can be divided into two groups: pre-retirement and post-retirement products. In pre-retirement cases there are insurance, health care and wealth management products, with which Sun Life has the largest share in the Canadian market. Regarding retirement products, Sun Life is also number one in the Canadian market, controlling 30% of the total market. Their customers include Pepsi, Hewlett Packard, IBM and Motorola, just to name a few.

Sun Life insurance product are sold through its own (tied) agents. To some extent, that takes away an opportunity from the customers to compare Sun Life products to other insurance plans available on the market.

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Sun Life Assurance Company : Products (click to open)

Sun Life Assurance Company products can be grouped into 4 key categories

  1. Health-related Insurance
  • Personal health insurance
  • Critical Illness Insurance
  • Long term care insurance
  • Disability Insurance
  • Travel Insurance

   2. Life Insurance

  • Term Life Insurance
  • Permanent Life Insurance
  • Participating Life Insurance
  • Universal Life Insurance
  1. Investments
  • Guaranteed Interest Products
  • Mutual Funds
  • Segregated Funds
  • RRSP, TFSA, RESP
  • Annuities
  • Other investment products

   4. Group Benefits

  • Group Health (e.g. Drugs, Vision, etc.)
  • Group Life
  • Group Disability
  • Group Critical Illness
  • Accidental Death and Dismemberment Insurance
  • Long-term disability insurance
  • Other products

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LSM Insurance is an Independent Life Brokerage celebrating 25 years in Canada. We are contracted with over 15 leading life insurance companies in Canada, helping make sure you get the best plan at the best price. We are not contracted or affiliated with Sun Life Assurance.