Increasing Your Prospect Pool with Social Networking

I have become increasingly interested in how social networks can help you get your name in front of more people and build upon the concept of Passive Prospecting.

Facebook is the most popular but my preference is social networks, which are geared to the business side of things:





A few key advantages of these networks

  • Your name is more likely to show up on Google, Yahoo, MSN, etc. when people search for you online. Each network allows you to create your own personalized bio,which fosters credibility.
  • You can get the names and contact details of people you only know casually, or would like to know. You can also get the details of their contacts.
  • This work can be done during the day, or during your non-peak hours.


What to do once you have the names? Employ Passive Prospecting

  • Send a personalized email introducing yourself to each new person.
  • Ask key or high-end prospects about their business. A Great way to build a business relationship is to ask about their business – people love to talk about themselves. Let them know you may have clients who are a fit for their business and you would like to know more about what they do.
  • Keep in touch with periodic emails, phone calls and, if possible, mailbox promotions or giveaways.
  • Personalize the process as much as possible.
  • Keeping your name in front of these people via multiple channels is the key (less than 5% of all salespeople take this approach).

Happy $elling!

Tim the Sales Coach
Tim the Sales Coach

Good points. I especially like your point on personalizing the process as much as possible. I always stress this to my clients