April 17th, 2012
It should be no surprise to anyone that women live an average of five years longer than men, but it may surprise people that only 40 per cent of women have ever breached the topic of life insurance with their partners.
Women are buying
more life insurance.
Photo by Gabriele Fontana
This is according to The Toronto Star's Moneyville Blog and a survey from TD Insurance. Thankfully, more women are at least buying life insurance today. According to a study conducted by Nielsen in 2010, women accounted for 10 to 15 policies out of every 100 sold — and that was only a few years ago.
Now that number has jumped to between 25 to 30. In fact, women comprise 15 per cent of all life insurance policies in the country. Even their intention to buy insurance is higher than that of men, outstripping the male gender by 25 to 19 per cent.
One reason for this is that more and more women are joining the workforce, becoming financially productive and in some cases even becoming the primary breadwinners in their families.
(Women and Life Insurance: Interesting Facts
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