Looks like you are from US

Would you like to visit our US partner instead?

LS Mutual Becomes Humania Assurance Inc.

Humania assurance logo

With 75 years in the business behind them, LS Mutual has changed its name to Humania Assurance Inc. 

“This rejuvenation process was driven by a desire to give the company a more modern, bilingual name that better evokes the human values that guide the company and the health insurance products that characterize it,” says Humania's president and CEO, Richard Gagnon.

The name LS Mutual will remain a part of the newly named company as the name of the management corporation that owns all of Humania Assurance Inc. and groups together the 100,000 members insured by the insurance company.

Gagnon also revealed that this important decision was driven by many consultations — particularly among staff and representatives in a survey conducted a few months ago.

LSM's Take: Humania Assurance Inc. is now a new entrant in Canada's increasingly competitive No Medical Life Insurance Market. Canada Protection Plan, underwritten by Foresters, is a major competitor in the market and has recently increased its maximum limits on its no-medical plan. Assumption Life and Industrial Alliance also have very strong No Medical Life Insurance products. Humania works exclusively with brokers and will provide strong competition to carriers like BMO Insurance and Manulife Financial who are trying to bypass the broker and sell their plans direct to the public.

Instant Life Insurance Quote

Year of Birth
Policy Type

Fill out this form to see all quotes

Name *
Phone *
Please make sure that your contact data is correct in order to receive your free "Insiders Guide to Buying Life Insurance"
* - Required fields

By submitting this quote, you confirm that your contact information is correct.

What Clients Say About LSM

life insurance testimonialsI found Andrew, a senior broker at LSM Insurance, to be honest, patient and...1 of 83Marci ScolnikRead more

Leave a Reply


3404 Yonge Street Suite #3 Toronto, M4N 2M9
Head Office: 2900 John Street Suite #302 Markham, L3R 5G3
Toll Free : 1-866-899-4849 Phone: 905.248.4849 Fax: 905.300.4848

© LSM Insurance Services Ltd. 1998-2015 | All Materials

Chantal Marr Quoted in the Boston Globe