No more Plus with Empire Life’s Vital Link
Effective July 7, 2008, the Vital Link Basic plan (three illnesses) will no longer be for sale and the name “Vital Link Plus” will become simply “Vital Link.” The Vital Link definitions for 22 of the 23 insured conditions will reflect new industry benchmark definitions.
This is a good news–bad news scenario. Empire Life’s Vital Link Basic was a stripped-down critical illness plan for cost-conscious consumers. It provided a workable alternative for applicants on tight budgets.
The good news is that Empire Life’s Vital Link Critical Illness plan is still well priced and has a host of built-in features. It is also great to see Empire Life participating in the insurance industry’s push for standardized definitions.