Life insurance in Canada is called primarily through three distribution channels.
1. Captive agents – Captive agents are life insurance advisors who provide life and living benefit products primarily through one carrier. In certain instances, the agent's company is allowed to offer products with other carriers if the primary carrier does not offer them.
Captive Life insurance agents often have a keen understanding of their product offering, given that they're only offering insurance through one carrier. However, on the downside, the premiums are frequently uncompetitive.(Life Insurance Distribution Channels in Canada continued...)